Big Data Analytics

What is Big Data Analytics?


Big data analytics describes the process of uncovering trends, patterns, and correlations in large amounts of raw data to help make data-informed decisions.

These processes use familiar statistical analysis techniques—like clustering and regression—and apply them to more extensive datasets with the help of newer tools.

How big data analytics works

1. Collect Data

Data collection looks different for every organization. With today’s technology, organizations can gather both structured and unstructured data from a variety of sources — from cloud storage to mobile applications to in-store IoT sensors and beyond. Some data will be stored in data warehouses where business intelligence tools and solutions can access it easily. Raw or unstructured data that is too diverse or complex for a warehouse may be assigned metadata and stored in a data lake.


2. Process Data

Once data is collected and stored, it must be organized properly to get accurate results on analytical queries, especially when it’s large and unstructured. Available data is growing exponentially, making data processing a challenge for organizations. One processing option is batch processing, which looks at large data blocks over time. Batch processing is useful when there is a longer turnaround time between collecting and analyzing data. Stream processing looks at small batches of data at once, shortening the delay time between collection and analysis for quicker decision-making. Stream processing is more complex and often more expensive.


3. Clean Data

Data big or small requires scrubbing to improve data quality and get stronger results; all data must be formatted correctly, and any duplicative or irrelevant data must be eliminated or accounted for. Dirty data can obscure and mislead, creating flawed insights.


4. Analyze Data

Getting big data into a usable state takes time. Once it’s ready, advanced analytics processes can turn big data into big insights. Some of these big data analysis methods include:


Data mining sorts through large datasets to identify patterns and relationships by identifying anomalies and creating data clusters.

Predictive analytics uses an organization’s historical data to make predictions about the future, identifying upcoming risks and opportunities.

Deep learning imitates human learning patterns by using artificial intelligence and machine learning to layer algorithms and find patterns in the most complex and abstract data.


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